Consumer spending share on JD.com during Double Ninth festival 2017, by category

Published by Statista Research Department, Feb 27, 2024
During the Double Ninth festival of 2017, cellphones was the largest product category on JD.com e-commerce platform in terms of consumer spending with over 51 percent of expenditure share. The Double Ninth festival was among top five festivals in China for online consumer spending that year.

Distribution of consumer expenditure on JD.com platform in China during the Double Ninth festival in 2017, by leading product category

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Release date

October 2018

Region

China

Survey time period

2017

Supplementary notes

The Double Ninth, also known as Chongyang, is an annual traditional Chinese festival which takes place on the ninth day of the ninth lunar month. Traditionally, people go hiking and worship ancestors on that day. The festival fell on October 28 in 2017.

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