UK consumers: drivers of a good online experience in high street retail in 2018

High street retail: share of drivers for excellent online experience for consumers in the United Kingdom (UK) in 2018*

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Release date

September 2018


United Kingdom

Survey time period

July 2018

Number of respondents

1,200 respondents

Supplementary notes

* Proportion of consumers rating online experience as ‘excellent’.
The source makes the following note regarding methodology used in this study: The sample is nationally representative of the UK adult population in terms of gender and age. Consumers were asked to name a brand they had dealt with online during the previous six months, and then answered questions based on their experiences with their chosen brand."

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