YouTube remains a popular video streaming platform in the Philippines. Over the years, television networks have chosen to air their shows and entertainment programs on their YouTube channels. In fact, as of August 2023, the two leading YouTube channels in the Philippines were ABS-CBN Entertainment and GMA Network, with roughly 45 million and 33 million subscribers, respectively.
Why are television networks investing in their YouTube presence?
With an estimated 61 million users, YouTube has undoubtedly captured the Filipino audience, who spend most of their time watching online videos and vlogs. Next to Google and Facebook, YouTube was among the most visited websites in the Philippines as of November 2022. As the number of Filipino YouTube viewers continues to grow, multiple television networks decided to maximize this by creating a channel for their popular shows alongside news broadcasts. This was particularly strategic for ABS-CBN after losing its network franchise in 2020. Instead of completely losing its audience share, the company uploaded full episodes of its entertainment shows and movies and created a separate channel for its news segment. Its entertainment channel has the highest number of video views on YouTube as of August 2023.
The rise of supernova creators
YouTube can continue to expect growth in the Philippines, especially with the growing number of creators and vloggers in the country. As of the same period, the Philippines had one of the highest numbers of supernova creators on YouTube or those with over 10 million followers. Among the leading creators in the Philippines were celebrities such as Ivana Alawi, Zeinab Harake, Vice Ganda, and Francine Diaz, alongside CongTV, Doc Willie Ong, and Small Laude.
Most popular YouTube channels in the Philippines as of August 2023, by number of subscribers
(in millions)
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Social Blade. (August 30, 2023). Most popular YouTube channels in the Philippines as of August 2023, by number of subscribers (in millions) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1031926/popular-youtube-channels-phillippines-number-subscribers/
Social Blade. "Most popular YouTube channels in the Philippines as of August 2023, by number of subscribers (in millions)." Chart. August 30, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1031926/popular-youtube-channels-phillippines-number-subscribers/
Social Blade. (2023). Most popular YouTube channels in the Philippines as of August 2023, by number of subscribers (in millions). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1031926/popular-youtube-channels-phillippines-number-subscribers/
Social Blade. "Most Popular Youtube Channels in The Philippines as of August 2023, by Number of Subscribers (in Millions)." Statista, Statista Inc., 30 Aug 2023, https://www.statista.com/statistics/1031926/popular-youtube-channels-phillippines-number-subscribers/
Social Blade, Most popular YouTube channels in the Philippines as of August 2023, by number of subscribers (in millions) Statista, https://www.statista.com/statistics/1031926/popular-youtube-channels-phillippines-number-subscribers/ (last visited September 01, 2024)
Most popular YouTube channels in the Philippines as of August 2023, by number of subscribers (in millions) [Graph], Social Blade, August 30, 2023. [Online]. Available: https://www.statista.com/statistics/1031926/popular-youtube-channels-phillippines-number-subscribers/