The retail sector has dedicated the largest budget to television advertising, spending 776 million zloty in the first half of 2022. Considerably less was invested in radio advertising - approximately 462 million zloty. The smallest amounts were spent on cinema and out-of-home metro advertising.
Advertising expenditures of the retail industry in Poland from 1st half 2021 to 1st half 2022, by medium
(in million zloty)
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WirtualneMedia. (August 3, 2022). Advertising expenditures of the retail industry in Poland from 1st half 2021 to 1st half 2022, by medium (in million zloty) [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/?__sso_cookie_checker=failed
WirtualneMedia. "Advertising expenditures of the retail industry in Poland from 1st half 2021 to 1st half 2022, by medium (in million zloty)." Chart. August 3, 2022. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/?__sso_cookie_checker=failed
WirtualneMedia. (2022). Advertising expenditures of the retail industry in Poland from 1st half 2021 to 1st half 2022, by medium (in million zloty). Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/?__sso_cookie_checker=failed
WirtualneMedia. "Advertising Expenditures of The Retail Industry in Poland from 1st Half 2021 to 1st Half 2022, by Medium (in Million Zloty)." Statista, Statista Inc., 3 Aug 2022, https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/?__sso_cookie_checker=failed
WirtualneMedia, Advertising expenditures of the retail industry in Poland from 1st half 2021 to 1st half 2022, by medium (in million zloty) Statista, https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/?__sso_cookie_checker=failed (last visited January 22, 2025)
Advertising expenditures of the retail industry in Poland from 1st half 2021 to 1st half 2022, by medium (in million zloty) [Graph], WirtualneMedia, August 3, 2022. [Online]. Available: https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/?__sso_cookie_checker=failed
