In the first half of 2022, the Lidl brand invested the largest amount in advertising - almost 352 million zloty. Subsequent places were taken by Jeronimo Martins Polska and Kaufland Polska.
Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty)
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Other statistics that may interest you Advertising in Hungary
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- Premium Statistic Ad spending of the advertising industry in Hungary 2019-2028
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Print advertising
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Outdoor advertising
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- Premium Statistic Out-of-home advertising spending in Hungary 2017-2027, by segment
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Radio advertising
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- Premium Statistic Traditional radio advertising revenue in Hungary 2018-2028
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Television advertising
6
- Premium Statistic Revenue from TV advertisements in Hungary 2017-2022
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Digital advertising
5
- Premium Statistic Digital advertising expenditure in Hungary 2019-2022
- Premium Statistic Distribution of digital advertising spending in Hungary 2022, by segment
- Basic Statistic Share of digital in total advertising spending in Hungary 2019-2022
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Social media and influencer advertising
5
- Premium Statistic Social media advertising spending in Hungary 2017-2026
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Further related statistics
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- Advertising spending in Poland 2019, by industry
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Further Content: You might find this interesting as well
Statistics
- Advertising spending in Poland 2019, by industry
- Advertising spending of the retail sector in Poland 2022, by medium
- Types of advertised products in Poland 2019
- Entertainment media ad spend in the United Kingdom (UK) March 2012-2013, by media
- Distribution of adexpenditure of luxury brands in China by advertising medium 2012
- Soft drinks brands advertising spend in the United Kingdom (UK) 2016
- Most influential regional media in Poland 2020-2022
- Advertising spending growth in Poland in 2014, by medium
- Year-on-year advertising spending change in Norway 2019, by medium
- Advertising spending growth in Belgium in 2014, by medium
- Advertising spending growth in Sweden 2022, by medium
- Advertising spending growth in Switzerland in 2014, by medium
- Advertising spending growth in Hungary 2014, by medium
- Annual change in advertising spending in Ireland 2022-2023, by medium
- Advertising spending growth in Romania in 2014, by medium
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WirtualneMedia. (August 3, 2022). Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty) [Graph]. In Statista. Retrieved December 10, 2023, from https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
WirtualneMedia. "Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty)." Chart. August 3, 2022. Statista. Accessed December 10, 2023. https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
WirtualneMedia. (2022). Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty). Statista. Statista Inc.. Accessed: December 10, 2023. https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
WirtualneMedia. "Leading Retail Brands in Poland from 1st Half 2021 to 1st Half 2022, by Advertising Expenditure (in Million Zloty)." Statista, Statista Inc., 3 Aug 2022, https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
WirtualneMedia, Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty) Statista, https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/ (last visited December 10, 2023)
Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty) [Graph], WirtualneMedia, August 3, 2022. [Online]. Available: https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/