In May 2019, the Lidl brand invested the largest amount in advertising - over 70 million zloty. Subsequent places were taken by Media Expert, Biedronka, RTV Euro AGD, and Media Markt.
Retail trade brands with the highest advertising expenditure in Poland as of May 2019
(in million zloty)
* The study covered advertising published in the press and broadcast on radio and television. Expenses presented in the report are given according to the official net price lists of individual media.
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Instytut Monitorowania Mediów. (June 10, 2019). Retail trade brands with the highest advertising expenditure in Poland as of May 2019 (in million zloty) [Graph]. In Statista. Retrieved April 02, 2020, from https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
Instytut Monitorowania Mediów. "Retail trade brands with the highest advertising expenditure in Poland as of May 2019 (in million zloty)." Chart. June 10, 2019. Statista. Accessed April 02, 2020. https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
Instytut Monitorowania Mediów. (2019). Retail trade brands with the highest advertising expenditure in Poland as of May 2019 (in million zloty). Statista. Statista Inc.. Accessed: April 02, 2020. https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
Instytut Monitorowania Mediów. "Retail Trade Brands with The Highest Advertising Expenditure in Poland as of May 2019 (in Million Zloty)." Statista, Statista Inc., 10 Jun 2019, https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
Instytut Monitorowania Mediów, Retail trade brands with the highest advertising expenditure in Poland as of May 2019 (in million zloty) Statista, https://www.statista.com/statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/ (last visited April 02, 2020)
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