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Distribution online shoppers Philippines 2018, by age group

In the Philippines, about 52 percent of the online shoppers belonged to the age group between 25 to 34 years old in 2018. Online shopping is one of the most popular online activities that Filipinos do next to playing video games.  

Internet usage

  In a country like the Philippines, where locals spend an average of 10 hours a day online, e-commerce is at an advantage. The demographics of internet users, wherein the majority own a mobile device, increases the need for more connectivity in the e-commerce industry. As of the 3rd quarter of 2019, 91 percent of internet users searched for a product or service to buy and visited an online retail store on the web. Internet usage has affected not only the e-commerce business but has also benefited industries like media, telecommunications, and logistics. In terms of social media, the impact of e-commerce gave small enterprises a chance to create their brand on Facebook and Instagram.

E-commerce expenditure

E-commerce expenditure on video games was highest among internet users in the Philippines at 741 million U.S. dollars in 2019. Moreover, electronics, physical media, fashion, and beauty were among the most popular product groups for internet users. E-commerce spending is attributed to a consumption-driven population. Its retail sales accounted for about one percent of the total retail sales in the country as of 2018. 

Distribution of online shoppers in the Philippines in 2018, by age group

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Release date

April 2019



Survey time period


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