Main contents released by influencers in Italy 2019, by frequency

During campaigns of influencer marketing, some types of content are released more often than others. The results of an Italian survey showed that 66 percent of influencer published pictures very often, while blog posts were the least used. In fact, 42 percent of the influencers claimed to never release posts on blogs to promote products or services.

Main types of content released by Italian influencers for marketing campaigns in 2019, by frequency

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Source

Release date

2019

Region

Italy

Survey time period

2019

Special properties

influencers

Supplementary notes

The source does not specify the survey type and the age of the respondents.
The source phrased the question as follows:"Quali contenuti utilizzi?"

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Statistics on "Digital marketing in Italy"

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