Russian luxury market study by McKinsey. In-store services were significantly more important for local customers, while the country of production and the brand’s origin were more influencing for abroad buyers.
Product quality, durability, and appropriate brand style were the top three motivating features for both local and abroad luxury shoppers, as per survey results of the Key influencing drivers for purchasing luxury products in Russia in 2018*, by location of customer
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McKinsey & Company, & Double Data, & Farfetch. (June 30, 2018). Key influencing drivers for purchasing luxury products in Russia in 2018*, by location of customer [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/1032186/factors-influencing-luxury-purchases-russia/
McKinsey & Company, und Double Data, und Farfetch. "Key influencing drivers for purchasing luxury products in Russia in 2018*, by location of customer ." Chart. June 30, 2018. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/1032186/factors-influencing-luxury-purchases-russia/
McKinsey & Company, Double Data, Farfetch. (2018). Key influencing drivers for purchasing luxury products in Russia in 2018*, by location of customer . Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/1032186/factors-influencing-luxury-purchases-russia/
McKinsey & Company, and Double Data, and Farfetch. "Key Influencing Drivers for Purchasing Luxury Products in Russia in 2018*, by Location of Customer ." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/1032186/factors-influencing-luxury-purchases-russia/
McKinsey & Company & Double Data & Farfetch, Key influencing drivers for purchasing luxury products in Russia in 2018*, by location of customer Statista, https://www.statista.com/statistics/1032186/factors-influencing-luxury-purchases-russia/ (last visited March 29, 2024)
Key influencing drivers for purchasing luxury products in Russia in 2018*, by location of customer [Graph], McKinsey & Company, & Double Data, & Farfetch, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/1032186/factors-influencing-luxury-purchases-russia/