Supermarkets fulfill the alcohol needs of American consumers more than any other outlet. In 2018, the household penetration rate of alcohol products at supermarkets was 47.9 percent, double that of supercenters.
Household penetration rate of alcoholic beverages in the United States in 2018, by retail channel
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Progressive Grocer. (July 1, 2019). Household penetration rate of alcoholic beverages in the United States in 2018, by retail channel [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/1032715/alcohol-penetration-by-channel/
Progressive Grocer. "Household penetration rate of alcoholic beverages in the United States in 2018, by retail channel." Chart. July 1, 2019. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/1032715/alcohol-penetration-by-channel/
Progressive Grocer. (2019). Household penetration rate of alcoholic beverages in the United States in 2018, by retail channel. Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/1032715/alcohol-penetration-by-channel/
Progressive Grocer. "Household Penetration Rate of Alcoholic Beverages in The United States in 2018, by Retail Channel." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/1032715/alcohol-penetration-by-channel/
Progressive Grocer, Household penetration rate of alcoholic beverages in the United States in 2018, by retail channel Statista, https://www.statista.com/statistics/1032715/alcohol-penetration-by-channel/ (last visited May 21, 2022)