Supermarkets fulfill the personal care needs of American consumers more than any other outlet. In 2018, the household penetration rate of personal care products at supermarkets was 70.1 percent. Convenience store and fuel station outlets had the lowest penetration rate at 1.3 percent.
Household penetration rate of personal care products in the United States in 2018, by retail channel
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Progressive Grocer. (July 1, 2019). Household penetration rate of personal care products in the United States in 2018, by retail channel [Graph]. In Statista. Retrieved March 08, 2021, from https://www.statista.com/statistics/1032803/personal-care-penetration-by-channel/
Progressive Grocer. "Household penetration rate of personal care products in the United States in 2018, by retail channel." Chart. July 1, 2019. Statista. Accessed March 08, 2021. https://www.statista.com/statistics/1032803/personal-care-penetration-by-channel/
Progressive Grocer. (2019). Household penetration rate of personal care products in the United States in 2018, by retail channel. Statista. Statista Inc.. Accessed: March 08, 2021. https://www.statista.com/statistics/1032803/personal-care-penetration-by-channel/
Progressive Grocer. "Household Penetration Rate of Personal Care Products in The United States in 2018, by Retail Channel." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/1032803/personal-care-penetration-by-channel/
Progressive Grocer, Household penetration rate of personal care products in the United States in 2018, by retail channel Statista, https://www.statista.com/statistics/1032803/personal-care-penetration-by-channel/ (last visited March 08, 2021)