Supermarkets fulfill the personal care needs of American consumers more than any other outlet. In 2018, the household penetration rate of personal care products at supermarkets was 70.1 percent. Convenience store and fuel station outlets had the lowest penetration rate at 1.3 percent.
Household penetration rate of personal care products in the United States in 2018, by retail channel
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Progressive Grocer. (July 1, 2019). Household penetration rate of personal care products in the United States in 2018, by retail channel [Graph]. In Statista. Retrieved April 09, 2020, from https://www.statista.com/statistics/1032803/personal-care-penetration-by-channel/
Progressive Grocer. "Household penetration rate of personal care products in the United States in 2018, by retail channel." Chart. July 1, 2019. Statista. Accessed April 09, 2020. https://www.statista.com/statistics/1032803/personal-care-penetration-by-channel/
Progressive Grocer. (2019). Household penetration rate of personal care products in the United States in 2018, by retail channel. Statista. Statista Inc.. Accessed: April 09, 2020. https://www.statista.com/statistics/1032803/personal-care-penetration-by-channel/
Progressive Grocer. "Household Penetration Rate of Personal Care Products in The United States in 2018, by Retail Channel." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/1032803/personal-care-penetration-by-channel/
Progressive Grocer, Household penetration rate of personal care products in the United States in 2018, by retail channel Statista, https://www.statista.com/statistics/1032803/personal-care-penetration-by-channel/ (last visited April 09, 2020)
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