Brand trust score of online news brands in Finland 2023

Published by J. Clausnitzer, Jun 16, 2023
Local newspapers in Finland were ranked amongst the most trusted news sources in 2023, with 87 percent of those surveyed reporting that they trusted local newspapers. Local newspapers followed with 81 percent of the respondents trusting them.

Brand trust score of online news brands in Finland in 2023

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Sources

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Release date

June 2023

Region

Finland

Survey time period

January to February, 2023

Number of respondents

2,027 respondents

Special properties

Respondents who use the brand

Method of interview

Online survey

Supplementary notes

The source adds the following information: "Trust = % scored 6-10 on 10-point scale, Don’t trust = 0-4, Neither = 5."

Only the brands listed were included in the survey.

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Overview

8

Payment

8

Companies

8

Consumption

7

Special focus: Credibility

6

Further related statistics

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