Trust in news brands in Sweden 2023

Published by
Amy Watson,
Jun 27, 2023
Sveriges Television News and Sveriges Radio News were the news brands with had highest level of trust among Swedes who were using it in 2023, with 75 percent of the respondents trusting each respectively. Local or regional newspapers came second, whereas 50 percent said they did not trust Nya Tider.

Levels of trust in selected news brands in Sweden in 2023

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Release date

June 2023

Region

Sweden

Survey time period

January to February, 2023

Number of respondents

2023: 2,034

Special properties

among respondents who use the brand

Method of interview

Online survey

Supplementary notes

Trust = % scored 6-10 on 10-point scale, Don’t trust = 0-4, Neither = 5.

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Statistics on " Online news in the Nordic countries "

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Overview

8

Payment

8

Companies

8

Consumption

7

Special focus: Credibility

6

Further related statistics

16

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