Favorite QSR burger chains of U.S. consumers 2018

Burger restaurants are a huge part of American culture. When surveyed, consumers in the United States rated In-N-Out as their favorite quick service burger chain in April 2018. During the survey, Culver's ranked in second place receiving a Composite Loyalty Index Score of 66 percent.

Favorite quick service burger chains of consumers in the United States as of April 2018

Characteristic	Composite Loyalty Score*
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Release date

April 2018

More information

Region

United States

Survey time period

April 2018

Number of respondents

11,487 respondents

Age group

18-65 years and older

Special properties

approximately 73 percent of respondents were women and 26 percent were men.

Supplementary notes

*For the rankings, Market Force asked participants to rate their satisfaction with their most recent QSR experience, and their likelihood to refer that restaurant to others. The results were averaged to attain a Composite Loyalty Index score. Only chains that received at least 100 votes and representing two percent or more of votes were analyzed.

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