Russia: C2C purchases share by online channel 2021

The leading online platform in terms of consumer-to-consumer (C2C) transactions across Russia in 2021 was Avito with 90 percent of the total C2C trade. The second most popular online site for closing C2C deals in the country was Youla with a share of 53 percent.

Distribution of consumer-to-consumer (C2C) purchases in Russia in 2021, by major online sales channel

Characteristic	Share of C2C purchases
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Release date

September 2022

More information

Region

Russia

Survey time period

February 2022

Number of respondents

2,000*

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

* The source only asked C2C buyers this question. The total number of respondents, however, refers to both C2C buyers and C2C sellers who were buying or selling goods in the past six months.

The original question was posed by the source as follows: "Какие сайты и/или мобильные приложения Вы использовали для покупки товаров у частных лиц за последние 6 месяцев?"

Multiple answers were permitted.

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