Main sources for online shopping inspiration worldwide 2022

Published by
Stephanie Chevalier,
Apr 28, 2023
In 2022, marketplaces were the primary source of inspiration for online shopping globally. According to a survey, approximately 34 percent of online shoppers said they sought inspiration through searches on this channel. Search engines ranked second, with one-third of respondents using it for this purpose.

Leading sources of inspiration for online shoppers worldwide in 2022

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Sources

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Release date

August 2022

Region

Worldwide

Survey time period

March 25 to April 7, 2022

Number of respondents

31,040 respondents

Age group

16 years and older

Special properties

consumers who shop online at least once a month

Method of interview

Online interview

Supplementary notes

The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia.
- USA.
- UAE.
- South Africa.

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Overview

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Leading players

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