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Sources of shopping inspiration for digital shoppers worldwide 2020

Published by Tugba Sabanoglu, Dec 1, 2020
Search engines are the one of the most popular source of online shopping inspiration. During a global online shopper survey in February and March 2020, over half of respondents stated that they looked for inspiration via search engines. Amazon was ranked first with a 52 percent usage rate.

Preferred sources of inspiration for online shoppers worldwide as of March 2020

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Sources

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Release date

April 2020

Region

Worldwide

Survey time period

February and March 2020

Number of respondents

14,103 respondents

Special properties

consumers who shop online at least once a month

Method of interview

Online interview

Supplementary notes

Original question: "Where do you go for inspiration for purchases?"

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E-commerce worldwideHoliday season e-commerce in the United StatesMobile commerce in the United StatesE-commerce in the United StatesOnline marketplaces
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