In the fourth quarter of 2018, 25 percent of clothing purchased for children featured a license. Licensed merchandise refers to products featuring entertainment characters, cartoon figures, personalities, or sports logos. The kids' merchandise industry encompasses products within categories such as toys and games, books, sporting goods, health and beauty, infant products, apparel, video games and software, and movies as well as many others.
Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category*
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License! Global. (May 1, 2019). Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category* [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/?__sso_cookie_checker=failed
License! Global. "Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category*." Chart. May 1, 2019. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/?__sso_cookie_checker=failed
License! Global. (2019). Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category*. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/?__sso_cookie_checker=failed
License! Global. "Unit Sales Share of Licensed and Non-licensed Children's Merchandise Products in The United States in 2018, by Product Category*." Statista, Statista Inc., 1 May 2019, https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/?__sso_cookie_checker=failed
License! Global, Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category* Statista, https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/?__sso_cookie_checker=failed (last visited January 18, 2025)
Unit sales share of licensed and non-licensed children's merchandise products in the United States in 2018, by product category* [Graph], License! Global, May 1, 2019. [Online]. Available: https://www.statista.com/statistics/1034243/unit-sales-share-of-licensed-and-non-licensed-kids-merchandise-us-by-category/?__sso_cookie_checker=failed
