As of 2018, 25 percent of the Belgian respondents indicated to use an adblocker, whereas 26 percent of the Dutch individuals mentioned to use such software for blocking advertisements. Adblocker is a software for removing or filtering online advertising in a web browser or an application. There are various reasons individuals using this extension, from reducing the number of cookies to fewer distractions etc.
Share of respondents using an adblocker in Belgium and the Netherlands in 2018
Internet users; data were weighted to targets based on census/industry accepted data on age, gender, and region to represent the total population of each country. The sample is reflective of the population that has access to the Internet.
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Reuters Institute for the Study of Journalism. (June 18, 2018). Share of respondents using an adblocker in Belgium and the Netherlands in 2018 [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1034291/penetration-rate-of-adblockers-in-belgium-and-the-netherlands/
Reuters Institute for the Study of Journalism. "Share of respondents using an adblocker in Belgium and the Netherlands in 2018." Chart. June 18, 2018. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1034291/penetration-rate-of-adblockers-in-belgium-and-the-netherlands/
Reuters Institute for the Study of Journalism. (2018). Share of respondents using an adblocker in Belgium and the Netherlands in 2018. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1034291/penetration-rate-of-adblockers-in-belgium-and-the-netherlands/
Reuters Institute for the Study of Journalism. "Share of Respondents Using An Adblocker in Belgium and The Netherlands in 2018." Statista, Statista Inc., 18 Jun 2018, https://www.statista.com/statistics/1034291/penetration-rate-of-adblockers-in-belgium-and-the-netherlands/
Reuters Institute for the Study of Journalism, Share of respondents using an adblocker in Belgium and the Netherlands in 2018 Statista, https://www.statista.com/statistics/1034291/penetration-rate-of-adblockers-in-belgium-and-the-netherlands/ (last visited October 14, 2024)
Share of respondents using an adblocker in Belgium and the Netherlands in 2018 [Graph], Reuters Institute for the Study of Journalism, June 18, 2018. [Online]. Available: https://www.statista.com/statistics/1034291/penetration-rate-of-adblockers-in-belgium-and-the-netherlands/