Belgium, Netherlands: adblocker penetration 2018

As of 2018, 25 percent of the Belgian respondents indicated to use an adblocker, whereas 26 percent of the Dutch individuals mentioned to use such software for blocking advertisements. Adblocker is a software for removing or filtering online advertising in a web browser or an application. There are various reasons individuals using this extension, from reducing the number of cookies to fewer distractions etc.

Share of respondents using an adblocker in Belgium and the Netherlands in 2018

Characteristic	Share of respondents who used adblocker
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Release date

June 2018

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Region

Belgium, Netherlands

Survey time period

January 2018 to February 2018

Number of respondents

4,016 respondents

Special properties

Internet users; data were weighted to targets based on census/industry accepted data on age, gender, and region to represent the total population of each country. The sample is reflective of the population that has access to the Internet.

Method of interview

Online survey

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