Knowledge of the upcoming NBCUniversal streaming platform in the U.S. 2019

A survey in September 2019 revealed that 64 percent pf adults in the U.S. had not heard anything about NBCUniversal's upcoming SVOD platform, which is slated for release in 2020. The service is intended to compete with established providers such as Netflix and Hulu, as well as upcoming platforms like Disney+ and HBO Max. Also in September 2019, it was announced that NBCUniversal's new service would be named Peacock.

Share of adults who have heard about NBCUniversal's upcoming streaming service in the United States as of September 2019

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Release date

September 2019


United States

Survey time period

September 12 to 15, 2019

Number of respondents

2,201 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "How much have you seen, read, or heard about each of the following? NBCUniversal's plan to launch a streaming service in 2020."

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Statistics on "Subscription video on demand market in the U.S."

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