Breakdown of marketing spend by campaigners on the EU Referendum in the UK 2017

Almost a quarter (24 percent) of the total spend by campaigners on marketing, media, and market research for the EU Referendum in the UK in 2016 was on social media/data analytics. Another 23 percent went to advertising agencies.

Share of total spend on marketing, media, and market research by campaigners for the EU Referendum in the United Kingdom (UK) as of 2017

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Sources

Release date

June 2018

Region

United Kingdom

Survey time period

2017*

Supplementary notes

* Figures are based on returns released in early 2017.
The source adds the following information: "The data covers those campaigners that reported spend of between £10,000 and £250,000 at the EU Referendum. Any individual or organization that intended to spend more than £10,000 was required to register as a “permitted participant” and submit expenses to the Electoral Commission earlier than groups spending more than £250,000. A few parties who spent in excess of £250,000 submitted their expenses earlier. The expenses analyzed are in the categories of marketing, media, and market research. They make up 66% of the total expenses of £4.8 million reported. Expenses out-side the campaign period are not included."

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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