As of 2019, the offer of a lower price led 45 percent of incumbent brand-only shoppers to tried a product from a direct to consumer company. Direct brand consumers were generally more prone to trying a product from a direct to consumer company than incumbent brand-only shoppers. As opposed to incumbent brands, direct brands allow for direct digital transactions between themselves and consumers by eliminating the need for a retailer.
Which of the following, if any, has ever promoted you to try a product from a Direct to Consumer Company?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (July 1, 2019). Which of the following, if any, has ever promoted you to try a product from a Direct to Consumer Company? [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1035658/reasons-us-consumers-try-out-direct-to-consumer-products/?__sso_cookie_checker=failed
IAB (U.S.). "Which of the following, if any, has ever promoted you to try a product from a Direct to Consumer Company?." Chart. July 1, 2019. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1035658/reasons-us-consumers-try-out-direct-to-consumer-products/?__sso_cookie_checker=failed
IAB (U.S.). (2019). Which of the following, if any, has ever promoted you to try a product from a Direct to Consumer Company?. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1035658/reasons-us-consumers-try-out-direct-to-consumer-products/?__sso_cookie_checker=failed
IAB (U.S.). "Which of The Following, If Any, Has Ever Promoted You to Try a Product from a Direct to Consumer Company?." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/1035658/reasons-us-consumers-try-out-direct-to-consumer-products/?__sso_cookie_checker=failed
IAB (U.S.), Which of the following, if any, has ever promoted you to try a product from a Direct to Consumer Company? Statista, https://www.statista.com/statistics/1035658/reasons-us-consumers-try-out-direct-to-consumer-products/?__sso_cookie_checker=failed (last visited February 19, 2025)
Which of the following, if any, has ever promoted you to try a product from a Direct to Consumer Company? [Graph], IAB (U.S.), July 1, 2019. [Online]. Available: https://www.statista.com/statistics/1035658/reasons-us-consumers-try-out-direct-to-consumer-products/?__sso_cookie_checker=failed