Digital originals demand share in Russia 2021, by platform

Published by Statista Research Department, Nov 4, 2022
Digital originals by Netflix accounted for the largest share of demand in Russia in the second quarter of 2021, at nearly 55 percent. Amazon Prime Video shows followed, as their share exceeded 11 percent of total demand expressions.

Most popular platforms for digital originals based on share of demand in Russia in 2nd quarter 2021

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Release date

August 2021

Region

Russia

Survey time period

Q2 2021

Supplementary notes

Based on "Demand Expressions®: A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment."

A digital original series refers to "a multi-episode series where the most recent season was produced or first made available on a streaming platform."

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