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Digital originals demand share in Russia 2021, by platform

Most popular platforms for digital originals based on share of demand in Russia in 2nd quarter 2021

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Source

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In cooperation with
Parrot Analytics
Release date

August 2021

Region

Russia

Survey time period

Q2 2021

Supplementary notes

Based on "Demand Expressions®: A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment."

A digital original series refers to "a multi-episode series where the most recent season was produced or first made available on a streaming platform."

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Statistics on "Digital media in Russia"

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