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SVoD platform demand share for original series in Russia Q1 2019

Published by D. Elagina, Dec 7, 2020
This statistic, based on the data provided by Parrot Analytics, shows that among the major subscription video on-demand (SVoD) platforms in Russia, Netflix had the largest share of demand for original series at 67.3 percent in the first quarter of 2019. Amazon Prime Video was the second most popular platform in the country, with its share of demand for originals measured at 11.8 percent.

Most popular video on-demand (SVoD) platforms for digital original series based on share of demand in Russia in 1st quarter 2019*

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Source

Release date

July 2019

Region

Russia

Survey time period

Q1 2019

Supplementary notes

* Based on "Demand Expressions®: A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment."

A digital original series refers to "a multi-episode series where the most recent season was produced or first made available on a streaming platform."

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