In 2017, more than half of respondents from Colombia declared having a preference towards branded goods, namely 62 percent. In contrast, only nine percent of respondents claimed to have a preference towards non-branded goods. In 2018, the most valuable Colombian brand was Aguila, with a value of almost four billion U.S. dollars.
Preference towards branded goods in Colombia in 2017
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ICSC. (December 14, 2018). Preference towards branded goods in Colombia in 2017 [Graph]. In Statista. Retrieved May 29, 2022, from https://www.statista.com/statistics/1035877/preference-branded-goods-colombia/
ICSC. "Preference towards branded goods in Colombia in 2017." Chart. December 14, 2018. Statista. Accessed May 29, 2022. https://www.statista.com/statistics/1035877/preference-branded-goods-colombia/
ICSC. (2018). Preference towards branded goods in Colombia in 2017. Statista. Statista Inc.. Accessed: May 29, 2022. https://www.statista.com/statistics/1035877/preference-branded-goods-colombia/
ICSC. "Preference towards Branded Goods in Colombia in 2017." Statista, Statista Inc., 14 Dec 2018, https://www.statista.com/statistics/1035877/preference-branded-goods-colombia/
ICSC, Preference towards branded goods in Colombia in 2017 Statista, https://www.statista.com/statistics/1035877/preference-branded-goods-colombia/ (last visited May 29, 2022)
