Using music in marketing strategies can have many benefits for a brand's perception. Fifty-nine percent of respondents in Poland in 2019 claimed the engagement of music in marketing (for example, by sponsoring a music event) enhances a brand's image. Nearly half the respondents claimed it could encourage them to purchase the product or service and recommend it to friends or family.
Benefits of using music in marketing strategies in Poland in 2019
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Havas Media. (June 27, 2019). Benefits of using music in marketing strategies in Poland in 2019 [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/1035909/benefits-music-related-marketing-poland/?__sso_cookie_checker=failed
Havas Media. "Benefits of using music in marketing strategies in Poland in 2019." Chart. June 27, 2019. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/1035909/benefits-music-related-marketing-poland/?__sso_cookie_checker=failed
Havas Media. (2019). Benefits of using music in marketing strategies in Poland in 2019. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/1035909/benefits-music-related-marketing-poland/?__sso_cookie_checker=failed
Havas Media. "Benefits of Using Music in Marketing Strategies in Poland in 2019." Statista, Statista Inc., 27 Jun 2019, https://www.statista.com/statistics/1035909/benefits-music-related-marketing-poland/?__sso_cookie_checker=failed
Havas Media, Benefits of using music in marketing strategies in Poland in 2019 Statista, https://www.statista.com/statistics/1035909/benefits-music-related-marketing-poland/?__sso_cookie_checker=failed (last visited February 10, 2025)
Benefits of using music in marketing strategies in Poland in 2019 [Graph], Havas Media, June 27, 2019. [Online]. Available: https://www.statista.com/statistics/1035909/benefits-music-related-marketing-poland/?__sso_cookie_checker=failed
