In China, about 31 percent of baby fast moving consumer goods (FMCG) were sold through e-commerce platforms in 2018, slightly surpassing the traditional maternal stores. E-commerce has become more important in China as more Chinese consumers choose online options for FMCG.
Market share of baby fast moving consumer goods' (FMCG) distribution channels in China in 2018
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CBNData. (April 15, 2019). Market share of baby fast moving consumer goods' (FMCG) distribution channels in China in 2018 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/1035937/china-baby-fmcg-distribution-channel-market-share/
CBNData. "Market share of baby fast moving consumer goods' (FMCG) distribution channels in China in 2018." Chart. April 15, 2019. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/1035937/china-baby-fmcg-distribution-channel-market-share/
CBNData. (2019). Market share of baby fast moving consumer goods' (FMCG) distribution channels in China in 2018. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/1035937/china-baby-fmcg-distribution-channel-market-share/
CBNData. "Market Share of Baby Fast Moving Consumer Goods' (Fmcg) Distribution Channels in China in 2018." Statista, Statista Inc., 15 Apr 2019, https://www.statista.com/statistics/1035937/china-baby-fmcg-distribution-channel-market-share/
CBNData, Market share of baby fast moving consumer goods' (FMCG) distribution channels in China in 2018 Statista, https://www.statista.com/statistics/1035937/china-baby-fmcg-distribution-channel-market-share/ (last visited March 29, 2024)
Market share of baby fast moving consumer goods' (FMCG) distribution channels in China in 2018 [Graph], CBNData, April 15, 2019. [Online]. Available: https://www.statista.com/statistics/1035937/china-baby-fmcg-distribution-channel-market-share/