Baby FMCG distribution channels' market share in China 2018

In China, about 31 percent of baby fast moving consumer goods (FMCG) were sold through e-commerce platforms in 2018, slightly surpassing the traditional maternal stores. E-commerce has become more important in China as more Chinese consumers choose online options for FMCG.

Market share of baby fast moving consumer goods' (FMCG) distribution channels in China in 2018

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Sources

Release date

April 2019

Region

China

Survey time period

2018

Supplementary notes

Baby FMCG include powdered milk for 0- to 3-year-olds, diapers, hygiene products, food, and more.

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Statistics on "Maternity and childcare product industry in China"

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