Digital original series demand share in the United Kingdom (UK) in Q3 2019, by genre

This statistic, based on data provided by Parrot Analytics, shows that with 55.4 percent of demand share, drama was the most popular digital original series genre in the United Kingdom (UK) in the third quarter of 2019. The comedy genre had 14.2 percent of the demand share, making it the second most popular genre.

Most popular digital original series genres based on share of audience demand in the United Kingdom (UK) in third quarter 2019*

Demand share
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Source

Release date

December 2019

Region

United Kingdom

Survey time period

Q3 2019

Supplementary notes

* Parrot Analytics defines demand expressions as follows: "Demand Expressions®: A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream / download is a higher expression of demand than a 'like' / comment."

A digital original series is defined as: "a multi-episode series where the most recent season was produced or first made available on a streaming platform."

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Statistics on "Television industry in the United Kingdom (UK)"

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