Original series demand share in the UK Q3 2019, by platform

This statistic, based on data provided by Parrot Analytics, shows the most in-demand SVOD (Subscription-Video-on-Demand) platforms for digital original series in the United Kingdom (UK) in the third quarter of 2019. With a 59.2 percent share of demand, Netflix was the most popular platform for digital original series. Amazon Prime Video had 11.6 percent of the demand share. Hulu was the third most in-demand platform for digital original series with a 9.7 percent share.

Most popular video-on-demand (SVoD) platforms for digital original series based on share of demand in the United Kingdom (UK) in 3rd quarter 2019*

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Source

Release date

December 2019

Region

United Kingdom

Survey time period

Q3 2019

Supplementary notes

* Share of demand expressions. Parrot Analytics defines demand expressions as follows:
"Demand Expressions®: A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream / download is a higher expression of demand than a 'like' / comment."

A digital original series is defined as: "a multi-episode series where the most recent season was produced or first made available on a streaming platform."

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