In March 2022, the supermarket brand Biedronka reached almost 77 percent of internet users in Poland with its video ads. Close behind was a household appliances and audio and video devices retailer Media Expert.
Leading brands with the highest cross-media reach for video ads in Poland in March 2022, by reach of internet users
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Statistics on Advertising in Poland
Overview
6
- Premium Statistic Advertising market net worth in Poland 2012-2021
- Premium Statistic Advertising expenditure in Poland 2012-2021, by medium
- Premium Statistic Ad spending change forecast in Poland 2021, by medium
- Premium Statistic Advertising market value in Poland in 2021, by industry
- Basic Statistic Leading advertisers in traditional media in Poland 2020-2021, by spending
- Premium Statistic Newspapers and magazines advertising market value in Poland 2019-2025
Brands and products
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- Premium Statistic Video advertisement reach in Poland 2022, by brand
- Premium Statistic Banks with highest ad expenditure in Poland 2021-2022
- Premium Statistic Pharmaceutical companies with highest ad expenditure in Poland 2020-2021
- Premium Statistic Retail brands with highest ad expenditure in Poland 2022
- Premium Statistic Advertising of major pharmaceutical companies in Poland 2021-2022, by GRP rating
Print advertising
8
- Premium Statistic Print advertising spending in Poland 2017-2025
- Premium Statistic Newspaper advertising expenditure share in Poland 2011-2023
- Premium Statistic Daily press ad spending of state-owned companies in Poland 2021, by title
- Premium Statistic Magazine advertising expenditure share in Poland 2011-2023
- Premium Statistic Daily newspapers with highest advertising income in Poland 2020-2021
- Premium Statistic Magazines with highest advertising income in Poland 2020-2021
- Premium Statistic Preference for traditional promotional newspaper vs. aggregated one in Poland 2021
- Premium Statistic Preferred type of promotional newspapers in Poland 2021
Radio advertising
8
- Premium Statistic Traditional radio advertising spending in Poland 2017-2025
- Premium Statistic Radio advertising expenditure share in Poland 2011-2023
- Premium Statistic Advertising income of radio in Poland 2021-2022
- Premium Statistic Advertising income of radio stations in Poland 2022
- Premium Statistic Most popular lengths of radio advertisements in Poland 2017-2021
- Premium Statistic Time and day of the week with most expensive ad spots on Radio Eska in Poland 2022
- Premium Statistic Time and day of the week with most expensive ad spots on Jedynka (PR1) in Poland 2022
- Premium Statistic Time and day of the week with most expensive ad spots on Trójka (PR3) in Poland 2022
Television advertising
6
- Premium Statistic Traditional television advertising spending in Poland 2017-2025
- Premium Statistic TV advertising expenditure share in Poland 2011-2023
- Premium Statistic Number of ad spots on television in Poland 2021-2022
- Premium Statistic TVP's advertising and sponsoring revenue in Poland 2010-2021
- Premium Statistic Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2020
- Premium Statistic Ways to avoid advertisement in Poland 2021, by channel
Digital advertising
6
- Premium Statistic Digital video advertising expenditure in Poland 2017-2026
- Premium Statistic Internet advertising expenditure share in Poland 2011-2023
- Premium Statistic Digital advertisement expenditure in Poland 2021, by industry
- Premium Statistic Online advertisement expenditure in Poland 2021, by ad type
- Premium Statistic Viewability of online ads in Poland 2021, by format
- Premium Statistic Reasons for the non-viewability of online display ads in Poland 2021
Social media advertising
7
- Premium Statistic Social media advertising spending in Poland 2017-2026
- Premium Statistic Reach of Facebook advertisement in Poland 2017-2025
- Premium Statistic Reach of Instagram advertisement in Poland 2017-2025
- Premium Statistic Reach of TikTok advertisement in Poland 2017-2025
- Premium Statistic Social media advertising audience in Poland 2022, by gender and age
- Premium Statistic Influencers' impact on shopping behavior in Poland 2021, by generation
- Premium Statistic Social media on which ads are most noticeable in Poland 2020-2021
Out-of-home advertising
8
- Premium Statistic Out-of-home advertising expenditure in Poland 2017-2025
- Premium Statistic Number of classic OOH advertising media in Poland 2021
- Premium Statistic Number of backlit OOH advertising carriers in Poland 2021
- Premium Statistic Outdoor advertising expenditure share in Poland 2011-2023
- Premium Statistic Share of OOH advertising in Poland 2022, by sector
- Premium Statistic Most popular OOH advertising types in Poland 2020
- Premium Statistic Attractiveness of OOH advertising types in Poland 2020
- Premium Statistic Benefits of DOOH advertising in Poland 2020
Further related statistics
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- Digital advertising budget share in Ukraine 2017-2020, by format
- Digital video ad spend in Germany 2016-2021
- Online ads: video completion and click through rates UK 2017, by ad length
- VAST vs VPAID digital video advertising campaigns in the United Kingdom (UK) 2017
- Online ads: video completion and click through rates United Kingdom (UK) 2017, by age
- Online ads: video completion and click through rates UK 2017, by device
- Local video ad revenue in the U.S. 2019, by medium
- Programmatic mobile video ad spend in the U.S. 2019-2022
- Video header bidding adoption growth worldwide 2020, by device
- Broadcast/TV video ad formats used by advertisers in Europe 2017, by device
Further Content: You might find this interesting as well
Statistics
- Digital advertising budget share in Ukraine 2017-2020, by format
- Digital video ad spend in Germany 2016-2021
- Online ads: video completion and click through rates UK 2017, by ad length
- VAST vs VPAID digital video advertising campaigns in the United Kingdom (UK) 2017
- Online ads: video completion and click through rates United Kingdom (UK) 2017, by age
- Online ads: video completion and click through rates UK 2017, by device
- Local video ad revenue in the U.S. 2019, by medium
- Programmatic mobile video ad spend in the U.S. 2019-2022
- Video header bidding adoption growth worldwide 2020, by device
- Broadcast/TV video ad formats used by advertisers in Europe 2017, by device
gemiusAdReal. (March 7, 2022). Leading brands with the highest cross-media reach for video ads in Poland in March 2022, by reach of internet users [Graph]. In Statista. Retrieved March 27, 2023, from https://www.statista.com/statistics/1036388/video-advertisement-reach-poland/
gemiusAdReal. "Leading brands with the highest cross-media reach for video ads in Poland in March 2022, by reach of internet users." Chart. March 7, 2022. Statista. Accessed March 27, 2023. https://www.statista.com/statistics/1036388/video-advertisement-reach-poland/
gemiusAdReal. (2022). Leading brands with the highest cross-media reach for video ads in Poland in March 2022, by reach of internet users. Statista. Statista Inc.. Accessed: March 27, 2023. https://www.statista.com/statistics/1036388/video-advertisement-reach-poland/
gemiusAdReal. "Leading Brands with The Highest Cross-media Reach for Video Ads in Poland in March 2022, by Reach of Internet Users." Statista, Statista Inc., 7 Mar 2022, https://www.statista.com/statistics/1036388/video-advertisement-reach-poland/
gemiusAdReal, Leading brands with the highest cross-media reach for video ads in Poland in March 2022, by reach of internet users Statista, https://www.statista.com/statistics/1036388/video-advertisement-reach-poland/ (last visited March 27, 2023)
Leading brands with the highest cross-media reach for video ads in Poland in March 2022, by reach of internet users [Graph], gemiusAdReal, March 7, 2022. [Online]. Available: https://www.statista.com/statistics/1036388/video-advertisement-reach-poland/