Share of booking channels offered by museums Italy 2018, by type of channel
In 2018, telephone booking and email booking were the main facilities offered by museums in Italy to book a visit. According to the research by Osservatori Digital Innovation, these type of booking channels respectively accounted for about 33 percent and 32 percent of total booking channels offered by Italian museums. Conversely, booking via mobile app represented only one percent of total booking channels offered by these institutions.
