Most consumers have still not had much exposure to cold brew coffee in the United States. In 2020, Some 45 percent of survey respondents stated that they had heard of cold brew coffee but are yet to try it.
Cold brew coffee awareness among consumers in the United States in 2020
Original survey question: "How familiar are you with cold brew coffee (i.e. coffee brewed without heat by soaking coffee in cold water or using cold water and coffee in a specially-designed cold brewer)?"
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National Coffee Association. (September 14, 2020). Cold brew coffee awareness among consumers in the United States in 2020 [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/1037056/cold-brew-coffee-awareness-us/
National Coffee Association. "Cold brew coffee awareness among consumers in the United States in 2020." Chart. September 14, 2020. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/1037056/cold-brew-coffee-awareness-us/
National Coffee Association. (2020). Cold brew coffee awareness among consumers in the United States in 2020. Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/1037056/cold-brew-coffee-awareness-us/
National Coffee Association. "Cold Brew Coffee Awareness among Consumers in The United States in 2020." Statista, Statista Inc., 14 Sep 2020, https://www.statista.com/statistics/1037056/cold-brew-coffee-awareness-us/
National Coffee Association, Cold brew coffee awareness among consumers in the United States in 2020 Statista, https://www.statista.com/statistics/1037056/cold-brew-coffee-awareness-us/ (last visited May 28, 2022)
