U.S. consumers' purchase likelihood of home fragrance products as of 2018, by gender

As of 2018, 74 percent of female respondents stated that they were likely to buy candles, when asked about their home-fragrance product purchase behavior. Male consumers were less likely to buy home-fragrance products than females across all product types.

Types of home scents and fragrances products most likely to be purchased by consumers in the United States as of 2018, by gender

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Sources

Release date

July 2019

Region

United States

Survey time period

August 2018

Supplementary notes

The source did not provide any additional information regarding the methodology.

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