Commerce represented approximately one-fifth of online advertising expenditure in Poland in 2021. The computers and audiovisual industry followed, with an 11 percent share of online ad spending.
Digital advertisement expenditure in Poland in 2021, by industry
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Statistics on Digital advertising in Central and Eastern Europe (CEE)
Overview
8
- Premium Statistic Online advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Online ad spend growth in CEE 2000-2024
- Premium Statistic Digital advertising spending in CEE 2021, by country
- Premium Statistic Growth in digital ad spending in the CEE region 2021, by country
- Premium Statistic Digital share of advertising spending in CEE 2020, by country
- Premium Statistic Digital advertising spending in CEE in 2022, by country and device
- Premium Statistic Digital display ad spending growth in CEE 2021, by country
- Premium Statistic Paid-for-search ad spending growth in CEE 2021, by country
Czechia
7
- Premium Statistic Digital ad spending in Czechia 2008-2022
- Premium Statistic Change in digital advertising spending in Czechia 2016-2022
- Premium Statistic Share of online advertising in advertising spending in Czechia 2012-2021
- Premium Statistic Digital advertising budget share in Czechia 2008-2021, by format
- Premium Statistic Online advertising spending in Czechia in 2021, by sector
- Premium Statistic Mobile ad spending in Czechia 2010-2021
- Premium Statistic Opinion on online advertising oversaturation in Czechia 2016-2021
Hungary
7
- Premium Statistic Digital advertising expenditure in Hungary 2019-2021
- Premium Statistic Change in digital advertising spending in Hungary 2010-2020
- Basic Statistic Share of digital in total advertising spending in Hungary 2019-2021
- Premium Statistic Digital advertising expenses in Hungary 2017-2026, by segment
- Premium Statistic Online advertising spending in Hungary 2021, by sector
- Premium Statistic Leading online advertisers in Hungary 2021, by advertising spending
- Premium Statistic Paid digital advertising usage in Hungary 2021, by platform
Poland
8
- Premium Statistic Digital advertising expenditure in Poland 2017-2026
- Premium Statistic Digital growth of advertising expenditure in Poland 2018-2026
- Premium Statistic Digital share in advertising spending in Poland 2012-2021
- Premium Statistic Revenue of the digital advertising market in Poland 2017-2026, by segment
- Premium Statistic Digital advertisement expenditure in Poland 2021, by industry
- Premium Statistic Mobile advertising market size in Poland 2020-2026
- Premium Statistic Share of different formats in the digital advertising market in Poland 2021
- Premium Statistic Ranking of top advertisers in Poland 2022, by reach
Russia
7
- Premium Statistic Digital ad spending forecast in Russia 2019-2024
- Premium Statistic Digital advertising market growth in Russia 2002-2021
- Premium Statistic Digital share in advertising spending in Russia 2000-2021
- Premium Statistic Digital advertising revenue in Russia 2017-2027, by format
- Premium Statistic Digital advertising spending share Russia 2021, by industry
- Premium Statistic Leading online advertisers in Russia 2021, by budget
- Premium Statistic Estimated digital advertising growth in Russia due to the war in Ukraine 2022
Ukraine
7
- Premium Statistic Digital advertising expenditure in Ukraine 2011-2022
- Premium Statistic Digital advertising spend growth in Ukraine 2013-2022
- Premium Statistic Digital advertising spend share in Ukraine 2013-2022
- Premium Statistic Digital advertising market share in Ukraine 2021, by format
- Premium Statistic Digital advertising budget share in Ukraine 2017-2020, by industry
- Premium Statistic Leading banner advertisers in Ukraine 2021, by impressions
- Premium Statistic Digital advertising activities performed with agencies in Ukraine 2021
Further related statistics
14
- Internet users using ad blockers in Europe Q2 2015
- Advertising expenses in Internet banners in France 2011-2014
- Share of digital in media advertising spending in France 2010-2018
- Share of Hungarians with preferences for online ads 2019, by type
- Average daily advertising frequency on PCs in Hungary 2020, by age
- Use of online advertising targeted by companies in France 2016
- Share of Hungarians clicking on online ads 2019, by social network
- Italy: turnover of electronic publishing and online advertising 2013-2017
- Share of Hungarians seeing targeted ads 2019, by website type and age
- Viewability of desktop display ads in Poland 2021, by format
- Viewability of mobile display ads in Poland 2021, by format
- Websites with the highest online ad budgets in Romania 2020, by online posts
- Online sponsored ads: clicking on and buying proposed products in France 2019
- Change in advertising spending of top stores in Poland 2020-2021, by retail chains
Further Content: You might find this interesting as well
Statistics
- Internet users using ad blockers in Europe Q2 2015
- Advertising expenses in Internet banners in France 2011-2014
- Share of digital in media advertising spending in France 2010-2018
- Share of Hungarians with preferences for online ads 2019, by type
- Average daily advertising frequency on PCs in Hungary 2020, by age
- Use of online advertising targeted by companies in France 2016
- Share of Hungarians clicking on online ads 2019, by social network
- Italy: turnover of electronic publishing and online advertising 2013-2017
- Share of Hungarians seeing targeted ads 2019, by website type and age
- Viewability of desktop display ads in Poland 2021, by format
- Viewability of mobile display ads in Poland 2021, by format
- Websites with the highest online ad budgets in Romania 2020, by online posts
- Online sponsored ads: clicking on and buying proposed products in France 2019
- Change in advertising spending of top stores in Poland 2020-2021, by retail chains
IAB Polska. (May 9, 2022). Digital advertisement expenditure in Poland in 2021, by industry [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/1037409/online-ad-expenditure-poland/
IAB Polska. "Digital advertisement expenditure in Poland in 2021, by industry." Chart. May 9, 2022. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/1037409/online-ad-expenditure-poland/
IAB Polska. (2022). Digital advertisement expenditure in Poland in 2021, by industry. Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/1037409/online-ad-expenditure-poland/
IAB Polska. "Digital Advertisement Expenditure in Poland in 2021, by Industry." Statista, Statista Inc., 9 May 2022, https://www.statista.com/statistics/1037409/online-ad-expenditure-poland/
IAB Polska, Digital advertisement expenditure in Poland in 2021, by industry Statista, https://www.statista.com/statistics/1037409/online-ad-expenditure-poland/ (last visited February 01, 2023)
Digital advertisement expenditure in Poland in 2021, by industry [Graph], IAB Polska, May 9, 2022. [Online]. Available: https://www.statista.com/statistics/1037409/online-ad-expenditure-poland/