Facebook advertising spend priorities by EPP parties in selected EU countries 2019

Published by Michele Majidi, Jan 6, 2023
In the months leading up to the European elections that took place from 23-26 May 2019, parties of the European People's Party (EPP) in Hungary spent half of their Facebook advertising budget on ads relating to the topic of immigration, whereas in Germany and Italy, immigration was not a priority. In Sweden, almost a quarter (23 percent) was spent on Facebook ads on the topic of climate change. In Austria, 11 percent of the budget was used on Facebook ads that made reference to the economic situation.

European Elections: share of Facebook advertising budget spent on immigration, economy and climate topics by the European People's Party (EPP) in selected European Union countries from March to May 2019*

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

May 2019

Region

Austria, Germany, Hungary, Italy, Sweden, EU

Survey time period

March to May, 2019

Supplementary notes

Figures have been rounded.

The source adds the following information: "The texts of the advertisements were checked for specific keywords relating to European policy issues identified by Addendum. Images and videos could not be analysed automatically, so their contents were not taken into account; any descriptive text accompanying them was analysed, however. If an advertising text contained any of the specified keywords, it was listed as being about the corresponding topic or topics. This means that the cost of an advert might have been assigned more than once, to different issues. For this reason, the percentages shown in the advertising spends may not add up to 100."

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Online political advertising in the EU

8

Online political advertising in the UK

7

Public opinion

4

Further related statistics

14

Further Content: You might find this interesting as well

Statistics

Topics

Online political advertising in EuropePolitical advertising in the United States
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu