Consumers in the U.S. find brand to be important when choosing cannabis-derived or infused products. According to the survey, 44 percent share of respondents rated brand as very important in assessing the quality and safety of cannabis-derived or infused products, while some 21 percent stated that the brand of a cannabis-derived or infused product has no impact in assessing the quality and safety of the product.
Consumer rating of brand importance in assessing the quality and safety of cannabis-infused products in the United States as of 2018
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A.T. Kearney. (October 9, 2018). Consumer rating of brand importance in assessing the quality and safety of cannabis-infused products in the United States as of 2018 [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/1038261/brand-importance-in-cannabis-product-assessment-us/
A.T. Kearney. "Consumer rating of brand importance in assessing the quality and safety of cannabis-infused products in the United States as of 2018." Chart. October 9, 2018. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/1038261/brand-importance-in-cannabis-product-assessment-us/
A.T. Kearney. (2018). Consumer rating of brand importance in assessing the quality and safety of cannabis-infused products in the United States as of 2018. Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/1038261/brand-importance-in-cannabis-product-assessment-us/
A.T. Kearney. "Consumer Rating of Brand Importance in Assessing The Quality and Safety of Cannabis-infused Products in The United States as of 2018." Statista, Statista Inc., 9 Oct 2018, https://www.statista.com/statistics/1038261/brand-importance-in-cannabis-product-assessment-us/
A.T. Kearney, Consumer rating of brand importance in assessing the quality and safety of cannabis-infused products in the United States as of 2018 Statista, https://www.statista.com/statistics/1038261/brand-importance-in-cannabis-product-assessment-us/ (last visited May 28, 2022)
