Online advertisement viewability in Poland in the first quarter of 2019, by advertisement format
Online ad viewability in Poland 2019, by ad format
Desktop halfpage ads were the online advertisement format with the highest viewability in Poland in 2019. Next came desktop billboard ads (63 percent viewability) and mobile banner ads (62 percent). The format with the lowest viewability was the mobile MPU (mid page unit) ad, with 50 percent viewability.
Online advertisement viewability in Poland in the first quarter of 2019, by advertisement format
Viewability rate*
Desktop halfpage ad70%
Desktop billboard63%
Mobile banner62%
Desktop MPU60%
Mobile halfpage ad58%
Video ad52%
Mobile MPU50%
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Sources

Release date

May 2019

Region

Poland

Survey time period

Q1 2019

Supplementary notes

*Viewability based on definition from the Media Rating Council and IAB. At least 50% of the surface of an online ad have to appear in the visible area of the browser for at least 1 second. For video ads the recommended definition is 50% and 2 seconds.

Online ad viewability in Poland 2019, by ad format
Desktop halfpage ads were the online advertisement format with the highest viewability in Poland in 2019. Next came desktop billboard ads (63 percent viewability) and mobile banner ads (62 percent). The format with the lowest viewability was the mobile MPU (mid page unit) ad, with 50 percent viewability.
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