Smart speaker penetration among UK users 2018-2019 by brand

In 2018, Amazon smart speakers achieved a greater penetration rate than that of Google devices, reaching 68 percent of smart speaker users. Google is expected to gain ground in 2019, and increase their rate to 29.5 percent.

Smart speaker penetration among users in the United Kingdom (UK) from 2018 to 2019, by brand

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Release date

December 2018


United Kingdom

Survey time period


Supplementary notes

The source adds the following information: "Individuals of any age who use a smart speaker at least once per month; smart speaker users are not mutually exclusive; there is overlap between groups."

* includes Apple HomePod and Alexa-enabled Sonos One.

** Forecast.

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Statistics on "Amazon in the United Kingdom (UK)"

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