Attest there are two key opportunities to win customers. The first is when they open their first account with the second opportunity being when they are more experienced in the market.
As of 2019, the majority of individuals in the United Kingdom (UK) used more than one bank. With the ease of comparing banking products through the internet, consumers do not tend to be brand loyal when it comes to banking. That being said, the majority of individuals in the UK use either one or two banks. According to a survey conducted by Number of banks used by individuals in the United Kingdom (UK) as of 2019*
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Attest. (April 25, 2019). Number of banks used by individuals in the United Kingdom (UK) as of 2019* [Graph]. In Statista. Retrieved April 18, 2024, from https://www.statista.com/statistics/1039321/number-of-banks-used-by-individuals-in-the-united-kingdom/
Attest. "Number of banks used by individuals in the United Kingdom (UK) as of 2019*." Chart. April 25, 2019. Statista. Accessed April 18, 2024. https://www.statista.com/statistics/1039321/number-of-banks-used-by-individuals-in-the-united-kingdom/
Attest. (2019). Number of banks used by individuals in the United Kingdom (UK) as of 2019*. Statista. Statista Inc.. Accessed: April 18, 2024. https://www.statista.com/statistics/1039321/number-of-banks-used-by-individuals-in-the-united-kingdom/
Attest. "Number of Banks Used by Individuals in The United Kingdom (Uk) as of 2019*." Statista, Statista Inc., 25 Apr 2019, https://www.statista.com/statistics/1039321/number-of-banks-used-by-individuals-in-the-united-kingdom/
Attest, Number of banks used by individuals in the United Kingdom (UK) as of 2019* Statista, https://www.statista.com/statistics/1039321/number-of-banks-used-by-individuals-in-the-united-kingdom/ (last visited April 18, 2024)
Number of banks used by individuals in the United Kingdom (UK) as of 2019* [Graph], Attest, April 25, 2019. [Online]. Available: https://www.statista.com/statistics/1039321/number-of-banks-used-by-individuals-in-the-united-kingdom/