Preferred advertising moments in podcasts in the Netherlands 2019

Advertisements in the post-roll (the end) of a podcast had the preference of Dutch podcast listeners in 2019. The source states that approximately 80 percent is either neutral or positive towards post-roll advertisements, as these are easily ignored. Roughly 60 percent of the respondents disliked mid-roll advertisements, whereas 74 percent of the respondents was either neutral or positive towards the pre-roll. The source therefore concludes that Dutch podcast listeners do not want advertisements to break the flow of the podcast.

What do you think of these advertising moments?*

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Release date

July 2019



Survey time period


Number of respondents

1,099 respondents

Special properties

podcast listeners

Method of interview

Online survey

Supplementary notes

*This question was phrased by the source as follows: "Hoe sta je tegenover de verschillende reclamemomenten in een podcast?" (English: How do you view the following advertising moments in a podcast?). The question was formulated as a closed question.

** Pre-roll, mid-roll and post-roll are defined as the moments before, in between and after the podcast respectively.

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Statistics on "Advertising in the Netherlands"

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