Most bought travel's services among tourists in Italy 2018

In 2018, using local transports was the main experiential travel's service bought by tourists in Italy. According to the survey, travelers who claimed to buy this service accounted for 46 percent of total respondents. Touristic cards were also quite popular. Indeed, people using this service represented 35 percent of all travelers interviewed.

Share of tourists* that bought experiential travel's services in Italy in 2018, by type of service

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Release date

April 2019



Survey time period


Number of respondents

624 respondents

Age group

18-75 years

Method of interview

Online panel

Supplementary notes

*People included in the survey traveled at least once during the previous 12 months; their trip included at least an overnight stay; experienced online at least one of the activities related to the holiday; joined at least one of the activities held in the trip destination.

Multiple answers were possible.

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