Market cap of leading online travel companies worldwide 2024

In 2024, Booking Holdings recorded the highest market cap among the selected online travel companies worldwide. That year, Booking Holdings - the leading online travel agency (OTA) worldwide by revenue - recorded a market cap of roughly 166.7 billion U.S. dollars. Airbnb and Trip.com Group followed in the ranking, with a market cap of around 83 and 46 billion U.S. dollars, respectively.

What are the most visited travel and tourism websites?

Booking.com, Booking Holdings' flagship travel brand, ranked as the most visited travel and tourism website worldwide in 2024, with nearly 500 million visits, ranking ahead of tripadvisor.com and trip.com. When looking at the geographical distribution of Booking.com's visits, the United States accounted for the highest traffic, followed by the United Kingdom and Germany.

How big is the online travel market?

As shown by the travel and tourism's global revenue breakdown by sales channel, online transactions play a fundamental role in this market, representing over two-thirds of total travel and tourism's revenue in 2023. That year, the online travel market size worldwide exceeded 600 billion U.S. dollars, reporting a significant annual increase.