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Main requirements for functional underwear in summer in Japan 2019

Published by C. Diep, Sep 24, 2019
According to a survey conducted in July 2019, the most important feature of functional underwear required by consumers in Japan during summer is water absorbency. Almost 55 percent of respondents reported to look for quick drying technologies when purchasing functional undergarments for summer.

Main features required for functional underwear in summer among consumers in Japan as of July 2019

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Sources

Release date

August 2019

Region

Japan

Survey time period

July 1 to 5, 2019

Number of respondents

10,364 respondents

Age group

10-79 years

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

Figures exclude socks.
Original question: "Which features do you require when buying functional underwear for summer?"

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