Change in e-commerce marketing budgets of retail marketers in North America 2019

In February 2019, 65 percent of retail marketers in North America noted an increase in their e-commerce marketing budgets compared to the previous year, whereas 10 percent of respondents stated that their marketing budgets had decreased.

Change in e-commerce marketing budgets according to retail marketers in North America as of February 2019

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Sources

Release date

May 2019

Region

North America

Survey time period

February 2019

Number of respondents

100 respondents

Supplementary notes

Question: In 2019, how has your ecommerce marketing budget changed when compared to 2018?

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