In March 2018, 54 percent of responding global businesses said they hosted one-day conferences or seminars for marketing purposes, while further 43 percent said they sponsored such events for the same reason. Sponsoring trade shows was more popular than hosting them, whereas the opposite was true for product trainings.
Leading types of events hosted or sponsored for marketing purposes according to businesses worldwide as of March 2018
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Harvard Business Review. (August 30, 2018). Leading types of events hosted or sponsored for marketing purposes according to businesses worldwide as of March 2018 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1040340/event-types-hosted-or-sponsored-for-marketing-worldwide/?__sso_cookie_checker=failed
Harvard Business Review. "Leading types of events hosted or sponsored for marketing purposes according to businesses worldwide as of March 2018." Chart. August 30, 2018. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1040340/event-types-hosted-or-sponsored-for-marketing-worldwide/?__sso_cookie_checker=failed
Harvard Business Review. (2018). Leading types of events hosted or sponsored for marketing purposes according to businesses worldwide as of March 2018. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1040340/event-types-hosted-or-sponsored-for-marketing-worldwide/?__sso_cookie_checker=failed
Harvard Business Review. "Leading Types of Events Hosted or Sponsored for Marketing Purposes According to Businesses Worldwide as of March 2018." Statista, Statista Inc., 30 Aug 2018, https://www.statista.com/statistics/1040340/event-types-hosted-or-sponsored-for-marketing-worldwide/?__sso_cookie_checker=failed
Harvard Business Review, Leading types of events hosted or sponsored for marketing purposes according to businesses worldwide as of March 2018 Statista, https://www.statista.com/statistics/1040340/event-types-hosted-or-sponsored-for-marketing-worldwide/?__sso_cookie_checker=failed (last visited March 16, 2025)
Leading types of events hosted or sponsored for marketing purposes according to businesses worldwide as of March 2018 [Graph], Harvard Business Review, August 30, 2018. [Online]. Available: https://www.statista.com/statistics/1040340/event-types-hosted-or-sponsored-for-marketing-worldwide/?__sso_cookie_checker=failed
