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Consumer interest in fruit and vegetable misfits in the Netherlands 2019

Vegetables and fruits that are perfectly edible, but slightly deviate from the standard norms are often thrown away or not harvested at all. According this survey, consumers in the Netherlands are not necessarily against buying these so-called 'misfits' though. When asked how important the appearance of fruit and vegetables was for them if the taste and freshness were in order, nearly half of the survey participants stated the look was not that important.

If the taste and freshness are fine, how important is the appearance of fruit and vegetables to you?

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Release date

August 2019



Survey time period

July 19, 2019 to August 13, 2019

Number of respondents

30,519 respondents

Special properties


Method of interview

Online panel

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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Statistics on "Vegetable market in the Netherlands"

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