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Survey on advantages of fruit and vegetable misfits in the Netherlands 2019

According to a 2019 survey, Dutch consumers are not necessarily against buying so-called fruit and vegetable 'misfits' (vegetables and fruits that slightly deviate from the standard norms, for example by being misshapen). 96 percent of survey participants saw advantages of buying these misfits. Over 80 percent of respondents named preventing food waste, whilst other mentioned it was a cheaper way of buying fruit and vegetables.

Advantages of fruit and vegetable misfits according to consumers in the Netherlands 2019

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Release date

August 2019



Survey time period

July 19, 2019 to August 13, 2019

Number of respondents

30,519 respondents

Special properties


Method of interview

Online panel

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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