Italy: tourists contacted again by travel agencies to book new holiday 2016-2018

From 2016 to 2018, in Italy the number of digital tourists that booked a new holiday after being contacted again by a travel agency increased. In 2016, tourists that booked again a trip with the same agency accounted for 26 percent of total respondents. Then, in 2018 this figure slightly increased as these travelers represented 28 percent of all individuals involved in the survey.

Share of tourists* contacted again by travel agencies to book a new holiday in Italy in 2016 and 2018

Characteristic	Contacted again and booked again	Contacted again, but did not book	Did not contact again
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Release date

March 2019

More information

Region

Italy

Survey time period

2016 and 2018

Number of respondents

213 (in 2016) and 207 (in 2018)

Special properties

digital tourists that booked with a travel agency

Supplementary notes

*Tourists that had an online experience related to the trip (searching for information on the web, booking online, sharing online content related to the trip, writing reviews). The source does not specify the survey methodology.

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