From 2016 to 2018, in Italy the number of digital tourists that booked a new holiday after being contacted again by a travel agency increased. In 2016, tourists that booked again a trip with the same agency accounted for 26 percent of total respondents. Then, in 2018 this figure slightly increased as these travelers represented 28 percent of all individuals involved in the survey.
Share of tourists* contacted again by travel agencies to book a new holiday in Italy in 2016 and 2018
*Tourists that had an online experience related to the trip (searching for information on the web, booking online, sharing online content related to the trip, writing reviews). The source does not specify the survey methodology.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Osservatori Digital Innovation. (March 4, 2019). Share of tourists* contacted again by travel agencies to book a new holiday in Italy in 2016 and 2018 [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1040578/tourists-contacted-again-by-travel-agencies-to-book-new-holiday-italy/?__sso_cookie_checker=failed
Osservatori Digital Innovation. "Share of tourists* contacted again by travel agencies to book a new holiday in Italy in 2016 and 2018." Chart. March 4, 2019. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1040578/tourists-contacted-again-by-travel-agencies-to-book-new-holiday-italy/?__sso_cookie_checker=failed
Osservatori Digital Innovation. (2019). Share of tourists* contacted again by travel agencies to book a new holiday in Italy in 2016 and 2018. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1040578/tourists-contacted-again-by-travel-agencies-to-book-new-holiday-italy/?__sso_cookie_checker=failed
Osservatori Digital Innovation. "Share of Tourists* Contacted Again by Travel Agencies to Book a New Holiday in Italy in 2016 and 2018." Statista, Statista Inc., 4 Mar 2019, https://www.statista.com/statistics/1040578/tourists-contacted-again-by-travel-agencies-to-book-new-holiday-italy/?__sso_cookie_checker=failed
Osservatori Digital Innovation, Share of tourists* contacted again by travel agencies to book a new holiday in Italy in 2016 and 2018 Statista, https://www.statista.com/statistics/1040578/tourists-contacted-again-by-travel-agencies-to-book-new-holiday-italy/?__sso_cookie_checker=failed (last visited February 09, 2025)
Share of tourists* contacted again by travel agencies to book a new holiday in Italy in 2016 and 2018 [Graph], Osservatori Digital Innovation, March 4, 2019. [Online]. Available: https://www.statista.com/statistics/1040578/tourists-contacted-again-by-travel-agencies-to-book-new-holiday-italy/?__sso_cookie_checker=failed