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Share of digital tourists using a chat service Italy 2018, by purpose

In 2018, most Italian tourists using a chat service while on holiday used this tool to search for information related to their trip. According to the study, tourists using a chat service for this reason accounted for 40 percent of all respondents in the selected year.

Share of digital tourists using a chat service in Italy in 2018, by purpose

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Source

In cooperation with
Osservatori Digital Innovation
Release date

March 2019

Region

Italy

Survey time period

2018

Number of respondents

1,001 respondents

Special properties

digital tourists

Supplementary notes

The source defines as digital tourists those tourists that had an online experience related to the trip (searching for information on the web, booking online, sharing online content related to the trip, writing reviews).
Multiple answers were possible.
The source does not specify the survey methodology.

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