Global travel marketers planning to increase digital ad spend in 2018, by segment

Published by Valentina Dencheva, Jan 6, 2023
In a survey of global travel marketers conducted in November 2018 it was found that 74 percent of respondents from the airline segment were planning to increase spending on digital advertising in 2019. Cruise travel marketers were even more inclined to grow their digital advertising budgets, with 77 percent indicating such plans.

Share of travel marketers planning to increase digital advertising spending worldwide as of November 2018, by segment

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Release date

February 2019

Region

Worldwide

Survey time period

November 2018

Number of respondents

611 respondents

Method of interview

Online survey

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Overview - advertising and marketing

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Digital advertising

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Market leaders

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Consumer perspective

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