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Travel marketers digital advertising spending share worldwide in 2019, by channel

Published by Valentina Dencheva, Jan 6, 2023
In a global survey of travel marketers conducted in October 2019 it was found that 28 percent of their digital advertising expenditures was devoted to social media that year. The second largest share of travel marketing budgets was spent on paid search advertising.

Distribution of digital advertising spending according to travel marketers worldwide as of October 2019, by channel

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Sources

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Release date

December 2020

Region

Worldwide

Survey time period

October 2019

Number of respondents

1,100 respondents

Method of interview

Online survey

Supplementary notes

Question: "Approximately what percentage of your digital or your client's digital advertising spend was allocated across the following types of advertising in 2019?"

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Statistics on " Marketing worldwide "

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