Leading benefits of location-based marketing use in the U.S. 2019

In a May 2019 survey mobile marketers in the United States were asked about the leading benefits of using location based marketing and 89 percent of them pointed to increased sales as the top advantage of location data use in advertising. Growth in customer base and their higher engagement were also cited as benefits of location-based marketing.

Leading benefits of using location-based marketing according to industry professionals in the United States as of May 2019

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Sources

Release date

June 2019

Region

United States

Survey time period

April 11 to May 5, 2019

Number of respondents

700 respondents

Special properties

among mobile marketers

Supplementary notes

Question: "Have you experienced the following benefits from using location-based marketing and/or advertising?"

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Statistics on "Mobile marketing in the U.S."

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